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Name Change Press Release

Friday, June 23, 2023
Four Tides Hospice Society unveils new name and logo

Major fundraising campaign for regional hospice house next big project for society

POWELL RIVER – Powell River Hospice Society is now Four Tides Hospice Society, and the newly rebranded charity is gearing up for a major fundraising campaign to raise enough capital to build a dedicated hospice facility in the qathet region.

“We’re thrilled to unveil our new, community-designed logo and officially transition to our new name,” said Cathy Fisher, president of Four Tides Hospice Society. “We feel that this change was needed to position us for the future and to more clearly align with our long-term objectives of providing compassionate end-of-life and grief support to everyone in the region.”

The society passed a motion for a new name on November 28, 2022, and then ran a logo design contest in March 2023. The winning design by Moira Kelly, chosen from 17 community entries, represents the ebb and flow of life, as well as centring the care the society’s volunteers provide for those at end of life and those grieving after the death of a loved one. Moira is a grade 11 student in SD47’s Partners in Education (PIE) distributed learning school.

Hospice is heart-based work, so it is no surprise that Moira included a heart in her logo design. “We chose our new name to reflect the imagery of our beautiful coast, the rhythm of life, ebb and flow, and coastal tidelines, so we wanted a logo which reflected that imagery”, said Malerie Meeker, vice president of the society. Moira decided on a blue/green colour theme, which she felt worked very well with the wave motif. She wanted her design to be calming as well as to capture the coastal vibe, and Four Tides Hospice Society believes she really hit the mark.

“While reconciliation with Tla’amin Nation was the impetus behind this name-change process, we realized that our new name needed to welcome everyone from Lund to Saltery Bay and Texada Island and to reflect the work we do,” said Meeker. “We aim to be fully inclusive, and want everyone accessing our services to feel safe and comfortable.”

Four Tides Hospice Society provides many end-of-life and grief support services, including volunteer visits, caregiver support meetings, grief groups, and individual grief support, all free of charge to anyone in our region. The society is also in the process of reaching an agreement with Vancouver Coastal Health on a dedicated hospice facility in qathet so that those at the end of their life can spend their remaining days under medical supervision but not in a hospital setting.

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